psyc123 Lec 16 The Pervasive Reach and Powerful Influence of Food Marketing on Food Choices

Yale open courseware from Professor Brownell offers an overview of the food marketing landscape. He asks how much of food marketing is there, what impact it is having, who it’s impacting, and what can be done about it, in cases of negative impact. He suggests that food marketing is happening in very large amounts in ways that parents do not have knowledge or control over, and that it is having a highly negative impact on kids. Professor Brownell then describes the many forms of advertising, reviewing the history of character licensing and product placements. He also explores how food marketing is occurring within schools to affect children’s diet, and what can or should be done about it.