Neuromarketing and the Future of A.I. Driven Behavior Design | Prince Ghuman | TEDxHultLondon

Neuromarketing sits at the center of this TEDx Talk. What is neuromarketing? It is a field which combines neuroscience and marketing. Ultimately, neuromarketing is a study of the brain on brands. For brands, neuromarketing provides a psychological lens to not only understand consumer behavior but to design behavior as well. For us consumers, it provides a view into our inner psychology as seen through our purchase patterns. Prince Ghuman is a neuromarketer and this Ted talk draws from his experience as a