YOOHA | Fashion film 2021 | Directed by Tanya Chernoguzova | Фэшн-фильм ЮХА | Татьяна Черногузова

The fashion film is based on the tatar folklore myths and the Gabdulla Tukay’s “Su Anasy” fairy tale. The guy named Yooha meets an ethereal fairytale creature combing his hair on the riverbank. Struck by the beauty he takes the magic comb. But heathen spirits will not forgive the theft easily. How long will it take Yooha to reckon for his weakness? ► BIO The fashion film is part of a project to popularize the national Tatar fashion. Your yool* project — visual research about national Tatar fashion. We speak the language of designers, stylists and painters. *«Yool» in Tatar language means «road», «way». ► TEAM Directed by Tanya Chernoguzova Screenwriter: Arthur Shnapir DOP: Vadim Kruchkov Produced by Oleg Fedorov Executive producer: Valeri Ivanishvili Sound Designer: lya Ermekeew Negative Cutter: Mikhail Bichurin Colorist: Dmitry Grigorev ► CAST Yooha — Ramazan Zamaletdinov Su Anasy — Yulia Polikarpova Yooha’s mother — Zimfira Khusainova ► MUSIC WE USE MATUR · Acid Minerale · Mitya Burmistrov Composers: Holofonote, Zakary Tuktarov ► AWARDS London Fashion Film Festival 2021 — Best Accessory Design Wasteland Film Festival 2021 (Edwards, California) — Best Atmospheric/Weird Film UK FASHION FILM FESTIVAL — Best Story Fortean film festival — Best Film Poster ► FOLLOW US Instagram: Instagram: Facebook: Website: