Help Kenya Not Kanye Case Study

“You want to open up one school in Africa like you really helped the country. If you want to help... help me.“ - Kanye West Twitter Rant circa February 2016 This is the story of the time Alma Ad’s Senior copywriter, Gabriel Ferrer, decided that, as much as he loved Kanye’s music, he couldn’t keep defending his actions. So he teamed up with Crowdrise to shift the conversation from Kanye’s debt to opportunities to do some good in Kenya at