Seth Godin - Everything You (probably) DON’T Know about Marketing

Today on Behind The Brand, Seth Godin details everything you (probably) don’t know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing. His great insight into what we don’t know about marketing is adopted from his bestseller - Seth Godin, This Is Marketing. THIS IS Marketing book link: Click here to get a free audiobook copy of Seth Godin’s NEW book: Here’s everything you probably don’t know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you’ll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth. Special thanks to our sponsor at Mazda USA Check out more about their vehicles here: Get Behind the Brand and Subscribe! What’s in My Gear Bag? Btw - When you purchase via my links you’re supporting my channel to help me make more awesome stuff for you! Gear bag: How I cart everything around: Favorite goto run & gun 4k camera: Goto lens: Workhorse lens: Boom mic: On camera mic: Wireless lav mic: Key lights: Kicker lights: Camera monitor: Favorite travel tripod: Headphones: Storage: Pro camera set up for interviews: Pro lens for interviews: Travel drone: Local drone: Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: 2. The BEST advice from some of the most successful entrepreneurs: 3. 5 Minutes or less with some of the smartest people on the planet --------------------- More? Get Behind the Brand on... Instagram: Twitter: Facebook: For business inquiries: 1goodbrain@ See my film and commercial production work here: Join my Group: and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch -- while in your jammies if you wish. This is much better than having to get all dressed $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.