GM Motorama 1954

GM tapped into the Post War world’s pent up demand for automobiles with lavish displays of its new cars and styling exercises its head of design dubbed Dream Cars. To get the public excited about its vehicles, GM took over New York’s Waldorf Astoria and staged the Motorama’s, a three-ring automotive circus complete with chorus lines, musical numbers, dazzling lights and over the top cars. These were not to miss events. But by 1956 a new dazzler had captured the publics imagination TV and the Motorama’s faded away. The film ends with a note of irony, when the narrators states the reason GM is putting on this show is to insure the public of its, intentions to keep on being in the lead. We’re all waiting to see how that worked out. For availability and licensing inquiries, please contact: Ref: S078