MVRDV replaces Chanel store’s traditional facade with glass bricks

This movie shows the method behind MVRDV’s pioneering glass technology that replaces the brick facade of a former townhouse in Amsterdam with a transparent replica, more suited to the building’s new use as a Chanel boutique. Described by the Rotterdam studio as the first of its kind, the innovative facade of Crystal Houses Amsterdam uses glass bricks, windows frames and architraves to recreate the city’s traditional architectural style. The glass bricks are held in place with a transparent high-strength glue. According to MVRDV, the construction is “in many ways, stronger than concrete“, as was proven during the testing process.