VaraMahalakshmi store is the fourth such store in Tamil Nadu – the others being located at Mylapore,

The new SSKL store, which operates under the brand name ‘Kancheepuram VaraMahalakshmi Silks’, boasts of an area of more than 12000 sq. ft. across three floors and is located at Pondy Bazaar, T. Nagar, Chennai. The VaraMahalakshmi store is the fourth such store in Tamil Nadu – the others being located at Mylapore, Chennai and Gandhi Road, Kanchipuram, and Anna Nagar, Chennai. The store offers premium products including a variety of sarees such as Banarasi, Patola, Kota, Kanchipuram, Paithani, Organza, Kuppadam, etc., with major focus on handlooms such as Kanchipuram silk sarees. SSKL’s stores are focussed on spreading India’s vibrant culture, traditions and heritage by offering a diverse range of products which includes various types of ultra-premium and premium sarees and ethnic wear, including value fashion products. The premium ethnic silk sarees and handlooms targets, inter alia, wedding and occasional wear. VaraMahalakshmi sarees retail in the range of approximately Rs. 4,000 to Rs. 250,000. Mr