The LAND Project was initiated in 2019 by skate videographer Nankingjoe, followed by collaborations with producer William Cui and designer Seez, who together invited friends from various fields within the skateboarding community to explore more possibilities for LAND. Using the authentic texture of underground music, avant-garde visuals, and contemporary youth culture, we aim to create independent images that represent our own style. Skateboarding, a passion shared by everyone in the LAND Project, has become the main medium of this initiative. We measure various “lands“ through skateboarding, attempting to engage with local cultures and seek the essence of life.