ASOS presents “Making It“ | Phiney Pet (Episode 1 of 3)

As part of our Making It series in collaboration with ASOS, we journeyed south of the river to hang out with young London designer Phiney Pet in her Peckham studio. Pet is known for her playful designs adorned with kitsch illustrations, which are loved by Miley Cyrus and Susie Bubble. Although admitting to not taking herself too seriously, Pet’s hardworking attitude and entrepreneurial spirit is what has lead to the success of her fun-filled brand. Surrounded by her dreamy upcoming ASOS collection, the ‘bab