Buick Cascada “The Big Day” Super Bowl Ad - Unravel Travel TV

Buick’s first-ever Super Bowl ad showcased the brand’s award-winning “Experience the New Buick” campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers’ false perceptions of the brand. The 30-second spot, aired during Super Bowl 50, featured Buick’s all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot was the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, is Buick’s first convertible in 25 years. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. “With sales surpassing 1.2 million vehicles globally for the first time ever in 2015, the Buick brand has never been stronger,” said Duncan Aldred, vice president, Glo