How Insomnia Cookies Went From College Side Hustle To $200 Million Company

Insomnia Cookies CEO Seth Berkowitz’s sweet tooth inspired him to bake and deliver cookies around his college campus in 2002. Last year, it brought in over $200 million. Update: Krispy Kreme purchased a majority stake in 2018, paying roughly $139.5 million for 74.5% of the company, according to a 2021 SEC filing. Produced by: Lauren Shamo Senior Managing Producer: Eric M. Clark Sr. Production Manager: Kathryn Mavrikakis Camera: Sam Radutzky Editor: Amy Marino Animator: Elham Ataeiazar Reporter: Tom Huddleston Narrator: Nicolas Vega Additional Footage: Insomnia Cookies, Getty Images Subscribe to CNBC Make It.: Want to make extra money outside of your day job? Take CNBC’s new online course How to Earn Passive Income Online to learn about common passive income streams. Register today and save 50% with discount code EARLYBIRD: About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: Find CNBC Make It. on Facebook: Find CNBC Make It. on X: Find CNBC Make It. on Instagram: #CNBC #CNBCMakeIt #foundereffect How Insomnia Cookies Went From College Side Hustle To $200 Million Company