Stash Magazine The Making Of - Ca Lottery Rabbit Foot Factory
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Tvc :30
Agency: DAVID&GOLIATH
Director: SÜPERFAD
Animation/VFX: SÜPERFAD
Süperfad mixes CG elements and matte paintings with live and 3D rabbits in an attempt to “create an immersive experience, and an environment that matched the eccentricity of the script.
“We wanted the factory to have the vibe of a family business passed down through generations, with the latest owners putting the money in their pockets rather than back into updating the factory.
“Ideally one would need several weeks of art direction and many rounds of mood boards to get to the finished look, but because we only had six weeks we had to hit the ground running and went straight into production. We were still designing the shots when the photographer went out to shoot the reference elements so we over-shot to make sure we had enough elements to fall back on.
“Once the process was underway and the shots were blocked out, the next issue was the rabbits. We had scheduled a one-day shoot in a greenscreen studio, then the owner told us the first two hours would be taken up with bunny lovemaking. So, just in case, from day one we were into R&D on rabbit fur.
“We shot on the RED at 48 fps and 96 fps to get a sense of the rabbits’ motion. At normal speed they look like they scuttle, but once you slow those guys down you realise what incredible little bodies they have and how languidly they move. So ultimately, we used our CG bunnies only in areas where we needed enhanced rabbit performance.“
For David&Goliath Chief creative officer: David Angelo Creative director, copy writer: John Battle Creative director, copy writer: Jason Karley Associate creative director, art director: Phil Covitz Associate creative director, copywriter: Jeff Mullen Art director: Todd Rone Parker Executive producer: Carol Lombard Producer: Leticia Martinez
For Süperfad Director: Süperfad EP: Kevin Batten Head of production: Darren Jaffe Producer: Danielle Hazan Lighting TD: Raphael Protti Lighting TD/modeling: Stuart Scanlon 3D modeler/pre-vis: Yas Koyama 3D modeler: Rommel Calderon 3D particles: Tim Kadawaki 3D: Andrew Soria Compositor: Claudia Yi Leon Compositor: Sandy Chang Matte painter: Thom Price Rabbit fur: Pedram Shohadai Character animator: Ian Mankowski Flame: Matt Lydecker Editor: Jeff Jenkins
Sound design: Massive Music Producer: Jessica Entner Sound designers: Chris Campanaro, Scott Cymbala
For Beacon Street Composer: Andrew Feltenstein
Toolkit Maya, Cinema 4D, XSI, Photoshop, After Effects, Final Cut Pro
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