The Rolling Stones launch first new album in 18 years at the Hackney Empire

The Rolling Stones launch their first new studio album in 18 years at the Hackney Empire in London at an event hosted by Jimmy Fallon. The Rolling Stones’ new album title has been secretly announced through a local newspaper advert for a fictional glass company, Hackney Diamonds. The clever marketing team at the Stones’s record label put the ad in the Hackney Gazette. Read more: The Rolling Stones reveal new album Hackney Diamonds – in local newspaper advert