’Lonely Bounty’ stars in Christmas advert after removal from Celebrations tub

Mars Wrigley is making a contribution to the Christmas advert season with an update on its “Lonely Bounty” parody of festive retail tearjerkers. The campaign is a sequel to last year’s ad and follows a recent announcement that the chocolate is being removed from Celebrations tubs due to its unpopularity. In true Christmas ad fashion, the story takes a heart-warming turn when Bounty is taken in by a woman who reminds him that he is still cared for, before he returns to the Celebrations home with the tagline: “You don’t know what you’ve got till it’s gone.” Watch more here at Independent TV Click here to subscribe to The Independent: About The Independent: Making Change Happen. The Independent is the world’s most free-thinking newsbrand, providing global news, commentary and analysis for the independently-minded. Connect with The Independent: Check out our full video catalog: Videos, daily editorial and more: Click here to get the best of The Independent daily: Like The Independent on Facebook: Follow The Independent on Twitter: Follow The Independent on Instagram: Download the iOS & Android app: Help to support truly independent journalism. Every dollar you contribute will directly fund additional special reports and investigations from a free-thinking, award-winning newsroom you can trust - Subscribe to Independent Premium for exclusive content & live events: