How India’s smartphone revolution is creating a new generation of readers and writers | Chiki Sarkar

India has the second largest population of any country in the world — yet it has only 50 decent bookstores, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India’s smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling. Check out more TED Talks: The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: