Consent Mode Deep Dive for Web & App: Power Durable Performance in 2024

In 2024, with continued regulatory evolutions influencing the way digital marketing works, advertisers serving EEA users should adopt or upgrade Consent Mode to preserve online audiences and measurement functionalities with Google. In this session, we will explain how Consent Mode helps optimize performance while respecting user consent choices. We will deep dive into how the product works, what is changing this month and the different settings and types of implementations available.