Livingspace on wheels - ReThinking Design. The first-ever BMW iX.

The BMW iX has been designed around the human attributes and necessities. Its interior is far more than simply the inside of a car – it is a mobile private space. It conveys a feeling of safety and confidence, and achieves a new connection between the passengers and the car. Generous space, a top-class selection of materials, newly-developed seats and an extraordinarily large panoramic glass roof make for a luxurious lounge atmosphere in all five seats inside the BMW iX. The completely new architecture in the interior of the BMW iX allows a clear and uncomplicated functionality, which is meticulously tuned to the needs and emotions of the driver and his passengers. Sheer driving pleasure is in the genes of the BMW iX. The major focus of the interior is on the driver. The car benefits from its spacious, relaxing ambience and from new, fully-digital displays and smart controls. Many elements are seen for the first time in a BMW, like the hexagonal steering wheel and the BMW Curved display, which is mounted o