2009 Pepsi commercial: “Pass“ (HD)

2009 Pepsi television advertisement. Promotes Pepsi’s new label design by showing people enjoying the product over the past century. Set to a remixed version of The Who’s “My Generation,“ which subtly changes to reflect the time periods depicted in the spot. Title: “Pass“ Client: PepsiCo Creative agency: TBWA\Chiat\Day Production company: MJZ Director: Dante Ariola Creative directors: Brett Craig and Joe Shands Art director: Xanthe Hohalek Copywriters: Melissa Pipeling