*BOOK SUMMARY*
TITLE - No Logo: Taking Aim at the Brand Bullies
AUTHOR - Naomi Klein
DESCRIPTION:
📖 Discover the shocking truth about consumer branding and multinational corporations in this national bestseller, “No Logo“. Naomi Klein takes us on a journey through cultural analysis, political manifesto, and journalistic exposé to reveal the resistance and self-determination rising against our branded world.
TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:03 The Power of Brands
⌚ 02:32 The Re-emergence of Brands
⌚ 03:31 The Aggressive Tactics of Successful Brands
⌚ 04:29 Dark side of “The Nike Model“
⌚ 05:52 The Impact of Outsourcing
⌚ 06:41 The Dangers of Synergistic Dominance
⌚ 07:35 The Power of Brands
⌚ 08:24 The Power and Vulnerability of Brands
⌚ 09:37 Final Recap
FULL BOOK:
📚 Buy the full book -
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