Felicita Gāga designs digital dress “made of social media noise“

Design Academy Eindhoven graduate Felicita Gāga has turned the practice of doomscrolling into a digital outfit. The project, called Threads of Influence, centres around “a digital dress made of social media noise, similarly uncomfortable to embrace and yet too addictive to let go of completely“. Gāga wanted to create a wearable design that embodied the sheer volume of digital content she experiences on a daily basis. “If I am bombarded with this social media content every day without actively choosing it, why can’t I incorporate these influences into something as personal as clothing?“ she told Dezeen. Using green-screen technology, Gāga has produced a film that shows a young woman wearing her digital dress. Its appearance is constantly changing, as it cycles through different visuals. In the initial scenes, the dress takes the form of various traditional Latvian folk outfits. Read more on Dezeen: