CSR: What is Corporate Social Responsibility? Definition Examples Benefits

How to figure out who is serious about it and who is faking it? In this video I explain what we mean by corporate social responsibility, the benefits and I use three examples IKEA, Starbucks and Patagonia. 0:00 Intro 0:48 Why CSR matters 1:54 Definition of CSR 2:51 7 benefits of CSR 4:12 Example #1 Starbucks 5:23 Example #2 Patagonia 6:16 Conclusion: Who’s real? Who’s fake? 8:40 Outro Erratum: the millennials figure @1:40 is actually from figure 2 in this “Deloitte 2011 impact survey“: Other videos mentioned in this one: Circular economy: Sustainability analysis of an iPhone: The global coffee crisis is coming: Why Billionaires Won’t Save Us: Sustainability tools and frameworks playlist: Music: Alexandre Magnin ** I create engaging sustainability videos to learn & teach. More sustainability videos on & Help us create more videos like this by becoming a patron: Subscribe to be notified when I post new videos: Mailing list: Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: Twitter: LinkedIn: ** Resources & credits: Bob Willard’s business case for sustainability: Starbucks sustainability reports: Patagonia’s footprint: B-Corp: Ray Anderson in The business case for sustainability: The Deloitte Global Millennial Survey 2020 Aspirational Consumers Are Rising. Are Brands Ready to Meet Them?