NBCUniversal’s Linda Yaccarino will take over as Twitter CEO

Elon Musk announced that Linda Yaccarino, the former head of ad sales for NBCUniversal, will be Twitter’s next CEO. Comcast owns NBCUniversal, the parent company of NBC News. CNBC’s senior media and tech correspondent Julia Boorstin reports on how Yaccarino may use her business and advertising experience to help the struggling social media platform. » Subscribe to NBC News: » Watch more NBC video: NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features , , , Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows. Connect with NBC News Online! NBC News App: Breakin