Claro Couture: Mercedes-Benz Fashion Week Madrid | FW/24-25
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Paris in the 1930s established itself as the undisputed capital of the most innovative fashion, art, and culture in Europe, a period historically known as the interwar years. This era witnessed an unprecedented flourishing in artistic innovation, with Paris positioning itself as the epicenter of high fashion so much so that the city became home to legendary fashion designers such as Coco Chanel and Elsa Schiaparelli, whose influence was crucial in defining the trends and styles of that era. These designers not only set the fashion trends but also influenced culture and social norms through their innovative designs. This significant role in fashion is happening again. Fashion is capable of regenerating people, ghettos, cities, and countries.
We want to encapsulate our collection in all that atmosphere, from the distinctive elegance of the 1930s with flawless cuts, marked waists, and fluid lines to reflect the romantic aura of a