Sammy Slabbinck’s collage mixes vintage photographs with contemporary compositions, creating a new kind of nostalgia. Slabbinck’s retro stylings pair perfectly with the #GucciAce. He casts the shoe as the star in an animated travel montage drawn from the mid-century, with a vintage voiceover looping over Technicolor shots of planes and airports, interspersed with bee and flower embroidery. Old as well as new, the Gucci Ace sneakers are a timeless vehicle for movement.
Text: Larissa P.
Concept, direction a
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