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Tvc :60
Agency: WIEDEN KENNEDY PORTLAND
Director: FX & MAT
Production: NEXUS PRODUCTIONS
Animation: FRAMESTORE
Another highlight of Super Bowl XLV teamed Nexus directors FX & Mat with CG powerhouse Framestore for a grandly ambitious :60 containing a full spectrum of CG challenges including: fur-covered creatures, fully-muscled characters, crowds, fluids, fire, smoke, fireworks and sweeping CG environments.
Fx & Mat: “We really wanted to make an epic film in the tradition of the amazing concept designs of the fantasy art world. We applied a painterly look, making sure the final matte paintings retained the energy of the initial speed paintings, keeping them rough at some points. We also treated the characters and the dragon with a slight softness in their texture, in order to blend them well with the backgrounds.
“Despite the time restraints, this was a great project to direct, largely thanks to the amazing team that we’ve been working with. After all, how often does one get the opportunity to make a film that encompasses an epic battle, an extraordinary setting, a terrible dragon, unique furry creatures and an evil army of bad-asses? It was the dream project for the kid inside us.“
Schedule? “Only 3 months! If you take into account the night shifts and the lack of lunch breaks due to the amount of work that was needed, it was probably closer to five months worth of work.“
For Wieden Kennedy Portland CDs: Hal Curtis, Sheena Brady Senior agency producer: Matt Hunnicutt Agency producer: Lindsay Reed
For Nexus Directors: Fx & Mat ECD: Chris O’Reilly EP: Julia Parfitt Producer: Isobel Conroy Production manager: Claire Thompson
For Framestore VFX supervisor: Diarmid Harrison-Murray VFX producer: Sarah Hiddlestone CG supervisor: Simon French Animation lead: Mike Mellor Crowd lead: Johnny Han Composite lead: Russell Dodgson FX lead: Martin Aufinger Telecine: Simon Bourne
For Stimmung Arranger: Robert Miller Sound design: Gus Koven
For Lime Studios Mixer: Loren Silber
Toolkit Maya, mental ray, ZBrush, Flame, Nuke
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