Lego Investing Is Booming. Here’s How It Works | Niche Markets | WSJ

Researchers say Lego grows in a similar way to other collectibles, like wine or art, but outperforms them over time. Lego fans and collectors are buying and selling the plastic toys for profit, and seeing better average returns than for many other assets like stocks, gold and art. Here’s how Lego investing works, and why this lesser known market punches above its weight. Photo illustration: Adam Adada #WSJ #Lego #investing