SPORTALM SPRING SUMMER 2023

A YEAR TO PARTY⁠ & PARTY AGAIN ⁠ ⁠Joyous occasions call for celebration, and we’re certainly taking that to heart for the new year. We’ll have at least three reasons to celebrate with the impressive anniver-saries in our Sportalm family⁠ ⁠ Our company itself will mark its 70th birthday, and both Herta and Wilhelm Ehrlich will celebrate their incredible 80th birthdays! It has been a long time since my family took over the company in 1980, and many wonderful things have happened with and around Sportalm since then. Fashion with its own outstanding trademark, as individual and unique as life itself, a style that today we share with fans from 40 countries on 4 continents. From the heart of Kitzbühel, we’ve added a good deal of colour, femininity and excitement to the world of clothing. We have always poured our dedication, courage and love into this endeavour⁠ ⁠ Allow yourself to be inspired and seduced, and join us in the celebrations!⁠ ⁠ Here’s to the year 2023 being one big celebration - we’ve earned it ⁠ With very best wishes & 70 anniversary kisses - Ulli Ehrlich⁠ About SPORTALM Kitzbühel: Originality - sensuality - joie de vivre Sportalm, located in the heart of the Alps, reflects the special lifestyle of Kitzbühel. This is where internationality and regionality come together. For women who love Sportalm, originality and sophistication naturally go together. Visit our website: