Kellogg’s CEO says cereal for dinner is ’on trend now’

Gary Pilnick, the multimillionaire chief executive officer of Kellogg’s suggested on CNBC that families with strained finances could cope by eating ’cereal for dinner’. Subscribe to Guardian News on YouTube ► When asked by CNBC host Carl Quintanilla if his remarks could ’land the wrong way’, Pilnick responded that ’Cereal for dinner is something that is probably more on trend now, and we would expect it to continue as that consumer is under pressure.’ The Guardian publishes independent journalism, made possible by supporters. Contribute to The Guardian today ► Sign up to the Guardian’s free new daily newsletter, First Edition ► Website ► Facebook ► Twitter ► Instagram ► The Guardian on YouTube:  The Guardian ► Guardian Australia ► Guardian Football ► Guardian Sport ► Guardian Live ► #Kelloggs #Cereal #CostofLiving #GaryPilnick