🇮🇳 Modi, big money and India elections | The Listening Post (Lead)

It’s been just over a month since the first votes were cast in the largest democratic exercise on the planet: India’s general election. Prime Minister Narendra Modi wants a second term, and his party, the BJP, seems destined for victory. Over the past financial year, the BJP’s publicity budget has been 20 times that of the main opposition party, the Congress. That’s a lot of extra billboards, rallies and social media ads – spent to brand Modi as the leader Indians need, the antithesis to what the BJP call