H&M Germany loves Music at the Hurricane Festival

Besides the great concerts of more than 100 bands, H&M Germany presented a fancy pop-up store at this year’s Hurricane Festival. Music and fashion lovers were waiting in line to join the different areas: The DIY area to customize gymbags, the fresh´n´up area to get a professional make-up and a non-permanent tattoo, the shoot´n´print area to shoot a picture and print it on a T-Shirt and a store area to buy the latest festival outfit. To accomplish the festival feeling the guests were relaxing in our H&M love