The Process Season 2: Episode 1 | How Tops, Backs, and Sides Are Made at Gibson Acoustic Guitars

Gibson TV’s award-winning docuseries, “The Process,” is returning for a second season! This time we’re taking you behind the scenes for an in-depth look at the physical process of making our acoustic guitars. “The Process” is an exploration into our newly expanded acoustic factory in Bozeman, MT, featuring interviews with the talented craftspeople that hand-make these beloved guitars and deep dives into the art of guitar making. In the first episode, “The Process: How Tops, Backs, and Sides Are Created,” Robi Johns, Senior Product Development Manager, and Don Ruffatto, Product Development Manager, walk through the beginning steps of crafting acoustic guitars in a factory that does more handwork than any other major manufacturer. Watch the full episode to hear the history of the factory and see the passion that goes into each and every guitar. Pick out your next dream acoustic guitar, visit: For more information about joining