Coke—and Dozens of Others—Pledged to Quit Russia. They’re Still There

After Vladimir Putin’s troops surged over the Ukrainian border in February 2022, the Coca-Cola Co. was among the first companies to pledge it would leave Russia in protest. Two years later, the firm is still operating in the region alongside a host of other brands that promised to make an exit. Bloomberg’s Dasha Afanasieva explains why so many multinationals are finding it difficult to quit the market to Caroline Hepker and Stephen Carroll on Bloomberg radio. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don’t miss any videos from Bloomberg Markets & Finance: Visit for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X: Facebook: Instagram: Connect with Bloomberg Business on: X: Facebook: Instagram: TikTok: @bloombergbusiness?lang=en Reddit: LinkedIn: More from Bloomberg: Bloomberg Radio: Bloomberg Surveillance: Bloomberg Politics: Bloomberg Originals: Watch more on YouTube: Bloomberg Technology: @BloombergTechnology Bloomberg Originals: @business Bloomberg Quicktake: @BloombergQuicktake Bloomberg Espanol: @bloomberg_espanol Bloomberg Podcasts: @BloombergPodcasts