HE FOR THE STREETS (PROD BY BUCK DUDLEY)

A simple yet dynamically shot visual, Lord Jah-Monte Ogbon’s new music video for ‘He For the Streets’ sees him enjoying the finer things in life. Working with videographer Mike Dunce and actress Melissa Carbuccia, he creates a strong accompaniment to the excellent first single from his upcoming album Too Little, Too Late. Reflecting the lavish lifestyle depicted in the lyrics, Jah-Monte’s body language in the visual is more subdued, more jovial, and overall more positive. Although the Brooklyn weather seems to be at its coldest when the video was shot, Jah-Monte does not let this dissuade him from enjoying the red wine and fine company that he speaks of in the song’s chorus. Destined to be a fan favourite, this song could not have received a stronger visual counterpart.