The psychology of persuasion, as told by an Ivy League professor | Jonah Berger for Big Think+

It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others. Subscribe to Big Think on YouTube ► Up next, How the body keeps the score on trauma ► In appropriate contexts, the art of persuasion can go a long way. Wharton School of Business professor Jonah Berger shares three strategies for getting your peers and target audiences to “yes.“ Learn how to make your communications more convincing and easier to agree with. Read the video transcript ► ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive access to full interviews, ea