Ready-Fire-Aim | Neil Gershenfeld | TEDxMIT Salon

How to fail at (almost) anything -- stories about success coming from failure Creativity, Management, Research, Science, Technology Prof. Neil Gershenfeld is the Director of MIT’s Center for Bits and Atoms, where his unique laboratory is breaking down boundaries between the digital and physical worlds, from pioneering quantum computing to digital fabrication to the Internet of Things. Technology from his lab has been seen and used in settings including New York’s Museum of Modern Art and rural Indian villages, the White House and the World Economic Forum, inner-city community centers and automobile safety systems, Las Vegas shows and Sami herds. He is the author of numerous technical publications, patents, and books including Designing Reality, Fab, When Things Start To Think, The Nature of Mathematical Modeling, and The Physics of Information Technology, and has been featured in media such as The New York Times, The Economist, NPR, CNN, and PBS. He has been elected a Member of the National Aca