SWF wipers. It’s crystal clear! - #Tomato Test

With this audacious campaign, the brand SWF reinforces its positioning on the market: thanks to more than 90 years of expertise on wiper blades, SWF is a leading brand offering premium quality products. Extreme test conditions prove it: SWF products offer high performance wiping! Inspired by the famous 70 years old Spanish “La Tomatina” Festival, the TV spot features SWF engineers in unexpected tomato test situations revealing high performance of the wiper blades. The shifted and original side of this creation demonstrates that even a serious brand, offering premium wiper blades, does not take itself too seriously. With this advertising campaign, SWF makes it all clear! Director (Hervé Hiolle), Production (15 Aout Production), Creation agency (TVLowCost). SWF MORE THAN 90 YEARS OF PASSION FOR INNOVATION SWF the German wiper specialist. Bringing to the aftermarket a complete range of wiper blades for passenger cars, LCVs, Coaches and Buses, and Heavy Duty tr