The Psychology of UX • Fabio Pereira • GOTO 2022

This presentation was recorded at GOTO Amsterdam 2022. #GOTOcon #GOTOams Fabio Pereira - TEDx speaker and author of the book “Digital Nudge“ @fabiopereirame ABSTRACT 35,000! That’s the average number of decisions a person makes every day. Imagine if you could hack the brain and the mind, this complex decision making systems, leveraging ways to influence yours and anyone’s decisions. Gartner defines “Neurobusiness“ as the capability of applying neuroscience insights to improve outcomes in customer and other business decision situations. Have you ever wondered how many digital decisions people make? The ones we make using technology devices like smartphones, wearables, laptops. The vast majority of our decisions are influenced by cognitive biases, irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made. Yes, it is possible! And we will teach you the secrets behind decision making. In this talk, you’ll learn: • How our decisions are influenced by cognitive biases, irrational and emotional factors • How to influence decisions through interventions on the environment • How it may affect you as an individual or organization [...] TIMECODES 00:00 Intro 01:20 Derren Brown: The Push 02:34 35,000 decisions 04:41 New VR shopping 06:26 Experiment 08:05 Daniel Kahneman: Thinking Fast & Slow 13:05 3 things in 1 minute 15:53 Psychology 18:04 A date with Sophia the Robot 20:42 Decoy effect 24:41 Digital defaults 26:44 Seamless experience 28:54 “Anticipatory“ shipping 31:07 IKEA effect 33:55 Th power of UX design 38:29 Digital Nudge 40:42 Machine ethics 42:36 Black Mirror 43:32 The rise of dataism 45:12 46:58 50:41 Outro Read the full abstract here: RECOMMENDED BOOKS Fabio Pereira • Digital Nudge • Daniel Kahneman • Thinking, Fast and Slow • Thaler & Sunstein • Nudge • Dan Ariely • Predictably Irrational • Robert B Cialdini • Influence, New and Expanded • Cathy O’Neil • Weapons of Math Destruction • Nir Eyal • Indistractable • Eckhart Tolle • The Power of Now • Linda Rising • Design Patterns in Communications Software • #DigitalNudge #Psychology #UX #XD #Behavior #Decisions #DigitalDecisions #35000 #DecoyEffect #IKEAEffect #ThinkingFast #ThinkingSlow #Dataism Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at Sign up for updates and specials at SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. Video Credit Netflix: Alibaba Group: Will Smith: Lightyear: NOWATCH: Max Stossel: