#062 How to make a BMW i recognisable | BMW Podcast
He started off designing record covers … today it’s cars. That’s Kai Langer’s versatile career in a nutshell. He has been Head of BMW i Design since July 2019 and is shaping the BMW of the future. In this episode, he tells Nicki about the features that make a BMW i so special, what sustainability without sacrifice really means and why the perfect design of an electric car starts with its sound. Hear it for yourself and get inspired.
2:45 A day at the office for a BMW designer
9:30 The fascination of car design
15:30 The i3 and its easiness
20:00 “Project I”
26:00 Design elements of the BMW I models
29:19 Sustainability without sacrifice
32:10 The sound an electric car makes
36:50 Design of the i4
42:30 The kidney grille
49:00 Heartbeats and tail lights
And if you want to learn more about BMW i design elements, go to .
“Changing Lanes” is the official podcast of BMW. Subscribe for new episodes each week, in which our hosts take you on an exciting journey and talk about inno
2 views
0
0
3 weeks ago 00:56:03 2
#062 How to make a BMW i recognisable | BMW Podcast
2 months ago 00:00:31 8.6K
how
2 months ago 06:05:19 269
Сборник клипов Hard Rock, Heavy Metal, Progressive Rock, Metal.