YOOHA | Tatar fashion film | Teaser

The fashion film is based on the tatar folklore myths and the Gabdulla Tukay’s “Su Anasy” fairy tale. The guy named Yooha meets an ethereal fairytale creature combing his hair on the riverbank. Struck by the beauty he takes the magic comb. But heathen spirits will not forgive the theft easily. How long will it take Yooha to reckon for his weakness? The fashion film is part of a project to popularize the national Tatar fashion Your yool* project — visual research about national Tatar fashion. We speak the language of designers, stylists and painters. *«Yool» in Tatar language means «road», «way». Directed by Tanya Chernoguzova Screenwriter: Arthur Shnapir DOP: Vadim Kruchkov Produced by Oleg Fedorov Executive producer: Valeri Ivanishvili Sound Designer: lya Ermekeew Negative Cutter: Mikhail Bichurin Colorist: Dmitry Grigorev Cast: Yooha — Ramazan Zamaletdinov Su Anasy — Yulia Polikarpova Yooha’s mother — Zimfira Khusainova