FENTY_ Inspirational Trip to Japan

Our CEO & Artistic Director Robyn Rihanna Fenty, and Deputy Creative Director Jahleel Weaver travelled to Japan to visit dyeing factories in Tokushima, and meet with Japanese Master of denim - Masao Oishi, on the island of Shikoku. Recognized for its indigo Ai dye tradition, the region is situated in front of Okayama, known for being the town of denim. With its own ‘Jeans Street’, Japan is revered for its innovative denim craftsmanship. Once a statement of rebellion and counter culture, denim is central to FENTY’s design DNA.