Characteristics of services

Have you ever asked yourself what differentiates services from products?! -- Here is the answer in 3 minutes and based on scientific research! Purpose of the article – Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have resulted in substantial criticism. This paper aims to show that each characteristic is valid and useful when related to an individual aspect of services instead of being a