Chrysler Brand Relaunch UK TV Advert 2012

Chrysler UK is preparing to relaunch the brand in this country with a powerful new series of advertisements that draw upon its gritty, urban reputation. The £10 million Different Is What We Do campaign is led by three major television commercials, the first of which was a 60-second film during the break in Sky TV’s coverage of the Super Bowl on Sunday 5 February 2012. Further terrestrial and digital TV advertising is planned, along with press, online, direct and electronic marketing. Further details on the brand relaunch are available at Advert courtsey of Chrysler Group LLC.