Nutcase’s Outdoor Fitting Room

A tough nut to crack! How do you get people to actually think it is cool to wear a bike helmet. Nutcase Bike Helmets gave the answer with this piece of untraditional activation marketing. Created by Ogilvy for Nutcase Helmets Denmark. Creative Director: Jakob Staalby Art director: Amanda Kruse Larsen Strategic Planning: Caroline Asmussen Director: Jonathan Henning