Feminism and “Girl Power“ in Advertising

Are “girl power“ campaigns really about empowering women? // SPONSOR: Search “PERIOD TRACKER” in the app store and choose Clue or download for free here: #internetanalysis #girlpower #mediacriticism Today I’m looking at a few “girl power“ ads that have gone viral over the past few years, such as Always’ Like A Girl campaign, or Dove’s body positive campaigns. These ads succeed in getting views and shares on social media, but do they actually help women and girls? I also touch on the Pepsi Kendall Jenner ad and the Gillette toxic masculinity ad, to see if other brands could get these “socially relevant“ campaigns right. Here are some links to the full ads: #GirlsCan Women Empowerment COVERGIRL This Girl Can – what about you? Imagine The Possibilities | Barbie Always #LikeAGirl Nike: What are girls made of? https://