VIVIENNE TAM AMOUR 愛 Autumn Winter 2024 Runway Show Paris Fashion Week
VIVIENNE TAM DEBUTS AW24 COLLECTION AT PARIS FASHION WEEK
MARKING 30 YEARS OF FASHION AND CELEBRATING 60 YEARS OF
FRANCO-CHINESE DIPLOMATIC RELATIONS
FALL / WINTER 2024
AMOUR 愛
Paris might be regarded as the global capital of fashion, but it also holds personal sentiment for Vivienne Tam, who fell in love in this romantic city 30 years ago. Tam’s debut at Paris Fashion Week is an ode to that love, as well as her label’s 30th anniversary and a symbolic celebration of 60 years of diplomatic relations between China and France.
This season presents a vision of neo-modern Chinese beauty and craftsmanship but is also a powerful message of unity and mutual respect. In a world often divided by differences, Tam reminds us of the beauty that arises when we embrace diversity and come together in harmony.
The mythical Dragon, this Lunar New Year zodiac, is a symbol of power and transformation. Tam’s dragon motifs soar as a bridge of love connecting China’s rich heritage a
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