Pickleball Attracts Big Investors As America’s Fastest Growing Sport

Pickleball teams are competing for $100,000 in an Ohio tournament – part of a booming sport that’s expected to have 40 million players by 2030. NBC News’ Emilie Ikeda spoke to pickleball pros about why the sport is so attractive to investors like LeBron James, Kim Clijsters and Tom Brady. » Subscribe to NBC News: » Watch more NBC video: NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features , , , Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows. Connect with NBC News Online! NBC News App: Breaking News Alerts: Visit : Find NBC News on Facebook: Follow NBC News on Twitter: #NBCNews #Pickleball #LeBronJames