Mette Towley

“I owe a lot of the success I’ve had in the last six months to the viral dance world,“ says Mette Towley, the 26-year-old Minnesota native who was catapulted into the spotlight when she starred in the music video for @nerd’s infectious single “Lemon.” As is the case for most artists following the launches of YouTube in 2005 and Instagram in 2010, social media became increasingly fruitful for dancers, not just for exposure and prospective jobs, but also for chronicling their journeys along the way. Tap the link in our bio for more about @mettenarrative and fellow dancers @iam_dytto and @melamurder, all of whom turned into viral sensations—and more from the debut of the #VogueWorld 100, a curated list encompassing actors, artists, musicians, athletes, stylists, activists, chefs, choreographers, videographers, beauty fanatics, glamour girls, and wonderful weirdos of every stripe, from around the globe. Video by @bardiazeinali voguemagazine