“PITCH PLANT PROFIT” 1950’S SEARS & ROEBUCK VACUUM CLEANER SALESMAN PITCH TRAINING FILM 87054

This training film from 1955 was made for sales representatives working for Sears. It follows a narrative of two sales representatives who sell vacuum cleaners, taking lunch at a diner. They are discussing a training seminar which promoted the idea of ‘pitch, plant, profit’ in order to sell their Kenmore vacuums. The film was presented by Sears Roebuck and Company (:18) and opens with two men ordering coffee and a donut (1:17). One of the pair is disgruntled with the training seminar and doesn’t believe the process could work while the other begins to share a story with him showing that it does in fact work (2:14). His story begins while he had only been working for Sears for a short time in the Nebraska location (2:15). On a slow day, the representative is seen struggling to get his pitches out when the crew manager from the zoning office stops by, whom is also the same man who gave the pair their training from the beginning of the film (2:42). The trainer asks the representative how many names and addresses