The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

Speaker: Alexander Nix In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling have made them a leader in behavioral microtargeting for election processes around the world. Concordia is a member-based organization dedicated to actively fostering, elevating, and sustaining cross-sector partnerships for social impact.